Click Zine

The Click Zine.

A quarterly field study of what makes creators click — long-form, in the editorial register, no pitch.

• 01
  Click ZineAfter the policy: a year of YouTube's misleading-thumbnail crackdownA year into YouTube's automated misleading-metadata enforcement, a dozen mid-tier creators describe what actually changed — and why the honest thumbnail turned out to suppress churn, not growth.May 2026